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About
Uncover
.

A digital magazine aggregator platform that serves as a guide via highly curated content that captures the trend and enhances the authentic magazine reading experience.

Team 

Individual

Durations

8 Weeks

Role

UX Researcher,

Designer

Time

March-June 2023

Tool

Figma

Home page.

Users can see the main sections for navigation.

Weekly Curated Magazine.

It is handpicked by the platforms’ editors to curate a collection of articles, stories, or highlights from the platform's content weekly. It serves as a guide to help users navigate magazines Uncover aggregates. 

It incorporates multimedia elements like videos, podcasts, and infographics into articles.

Users can further click on different elements, make comments, and post their thoughts.

Mood Board.

Users can archive screenshots, visual elements, and notes.

They can export curated mood boards for print or download.

They can click on each element and comment. 

They can invite friends to collaborate.

They can access mood board templates for convenience.

 

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Search

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Community

Profile

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Profile

Research

Research & Ideation.

Design Thinking Process

Design

Prototype

Ideation

user testing

Context

I am a magazine lover - not only for the articles but more importantly, I believe the traditional layout and well-designed pages are the crucial visual storytelling of the reading experience. I want to restore that part and help users to explore inspirations through this format.

I conducted primary and secondary research to understand my users, existing solutions, and potential improvements. I talked to 7 users, including 2 extreme users, to discover:

Research

Magazines' design/aesthetic aspect is essential to the digital reading experience.

Users consider reading magazines as a way to gain inspiration, and knowledge, and learn about the world. 

Users want more interactive elements.

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Phase 1. 
Identifying the Problem

Digital magazine platforms fail to maintain the appealing visual layout of magazines and provide curated navigations so that readers find it hard to engage and get inspiration.

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Cynthia is a magazine lover who enjoys exploring diverse topics and gaining new perspectives. She is captivated by the power of visual storytelling and has a deep appreciation for the magazine's aesthetic.

Primary and secondary research in Figjam

Conducting user research and presenting lofi wireframes

Existing solutions

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Summary of Limitations

Poor navigation/Lack of curated categories

Lack of interactive elements like videos, podcasts, and infographics.

Lack of user-generated features like community

Restricted visual storytelling and aesthetical layouts

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How Might We...

improve navigation on the magazine platform by incorporating more curated items?

motivate users to read magazines and interact with others?

provide simple interactive features that can enhance the reading experience on the magazine platform?

Phase 2.
Design Solution

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Story Board 
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Mood Board Feature

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Information Architexture

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Concept Test

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